Natalie Mizik, associate professor of marketing, finds that a strategy of artificially timing—or “ratcheting”—the introduction of innovations yields stock market gains at the expense of revenue growth.
Department of Marketing & International Business
Marketing is one of the largest areas of employment in business employing an estimated one-quarter of the workforce.
Marketing consists of advertising, consumer behavior, marketing management, product development, social media, retail and sales management. The field integrates economics, sociology, psychology, and statistics. At Foster students learn how to think strategically and make a difference in any industry.
Every major industry has been affected by international business trends, innovations, and trade. Foster's international business curriculum prepares students for careers in export and import firms, international banking, multinational business, government agencies, international organizations, and more.
Undergraduate students can concentrate their international studies through the Certificate of International Studies in Business (CISB) program. Students can also take advantage of Foster global programs such as studying or working abroad, business competitions and more while at the Foster School.
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Sales Certificate Program
Provides students with the knowledge and real-world experience necessary to be successful in sales.
Certificate of International Studies in Business
Equips students to meet the challenges of the global economy through study abroad and foreign language immersion.
Students complete course work, participate in research projects and write original dissertations.
Prominent researchers present their latest research at this mini conference for faculty and PhD students.