The School of Public Health logo consists of the Soul Catcher emblem to the left of the wordmark reading “School of Public Health / University of Washington” or, in some cases, just “School of Public Health” (see below).
The Soul Catcher is a registered trademark of the University of Washington School of Public Health. Only students, faculty, and staff of the School of Public Health or institutions affiliated with the School may use the logo for academic or business-related purposes; they do not need to ask for permission. This includes all forms of publication (electronic and print), uses related to research (e.g., poster presentations), or any purpose related to the business of the School and University. Anyone else must seek permission.
Everyone must seek permission before using the logo on merchandise or saleable items. All organizations wishing to produce merchandise with the SPH or UW logo must follow the Merchandise Guidelines. Contact email@example.com with details of your project.
The artpack includes various versions of the logo in JPEG, GIF, PNG, and EPS formats. Templates for letterheads, mastheads, powerpoints, and posters can be found at http://depts.washington.edu/sphnet/graphics/
Our tagline is “Excellent Science, Shared Passion, Enduring Impact ”.
It appears in the full School masthead, which can be run in purple or gold:
A truncated version of the tagline is appropriate for small spaces, such as website banners:
Transparent background logos with taglines and templates for letter or poster size publications are available in the artpack.
All SPH external publications should contain University of Washington branding elements, including the “W” patch. Please familiarize yourself with the UW branding guidelines: http://www.washington.edu/marketing/university-brand-guidelines/.
We recommend color palettes that hew closely to the UW-branded colors of purple and gold. White, gray and black can be dominant colors in a palette with purple and/or gold as accent colors.
See UW Brand Guidelines for links to Traditional Color Palettes, Color Palettes by vehicle and Web Color Palettes:
Red is no longer recommended as a dominant palette color for SPH publications.
Do I have to use the SPH logo in ALL of my external communications?
Yes. The School of Public Health needs to achieve consistent branding so the public can easily identify us and associate our logo with our reputation of great science and enduring impact.
Can I change the colors of the Soul Catcher in the logo?
No. The colors of our logo are red, white and black.
I don’t have enough space for the horizontally oriented logo in my design. Is there a center stacked version?
Yes! When space is tight, for example if you need to list multiple sponsors and their logos, there is a stacked version of the logo available in the artpack.
Can I use just “School of Public Health” in the wordmark portion, if I put “University of Washington” and the W patch somewhere else on my publication?
Yes, this usage is acceptable. See artpack for “single line” version.
Can I use the Soul Catcher alone, without identifying SPH?
No. The Soul Catcher is a piece of the SPH logo and the wordmark must be included.
Can I use the Soul Catcher as a graphic element in my design (for example, as a background)?
In general, we discourage the use of the Soul Catcher as a graphic element, and do not allow it to be modified, skewed, tilted, recolored, etc. However, there may be cases where it may make sense or enhance our brand. Check with the Communications team in the Dean’s Office.
My center has its own logo, can we use it in place of the Soul Catcher next to the wordmark?
The Soul Catcher is part of the School of Public Health logo, and should not be swapped out. Consult with the Communications team in the Dean’s Office on how you can accommodate your center’s logo with the SPH logo.